 |
Your "lynk" to web news |
When someone visits your web site, one of their first questions will be, "Is this for me?" They want to find out if your products or services are designed for their needs. They want to know if you understand them, if you have worked with people like them and if you appreciate their situation and problems.
Often, web sites don't have a page that addresses these issues. Websites often don't even talk about the needs of the prospect. The web site is all "me, me, me." However visitors to your website want to know quickly who your products and/or services are for and if you are client-centered enough to really understand their needs.
Every web page has a navigation button , so call the button for this page "Who We Work With" or "About Our Clients", or "Who We Serve."
In the first paragraph or two describe the type of companies you work with. Provide basic facts to clearly describe the industry you serve or the kind of clients you work with. For example: "We work with a wide-variety of management consulting firms. These firms provide business-to-business professional services to domestic and sometimes global businesses. … What all our clients have in common is that they are management consultants with large clients."
Next, on the same page, let your prospective clients know what kind of clients you work with. Describe to them what characteristics are necessary for them to possess if they're going to succeed with you. One way to say this is: "We don't work with everyone. We can only be successful with clients who are also willing to be responsible for working toward that success.” This part of the page might go something like: "Clients are likely to be successful working with us if they... do 'what it takes' to deliver quality professional products or services”. You want your prospects to know that if they always give their best effort or always strive for excellence and continuous improvement they will be successful working with you. |
This “Who We Work With” page is extremely important. It's about your clients, not about you. It helps prospects decide if your services can help them or not. It raises the bar and eliminates prospects who may not be appropriate clients for your business because it also lets them know you don’t work with everyone. The biggest mistake on this page is talking about you and your services and what you offer. This is not a hard sell page. You're just focusing on potential clients. This may seem counter-intuitive but it can really work. It makes people curious about what you can do for them - they will want to learn more and will look at other pages on your website.
It's important that on every page you tell your web visitor where to go next. If you don't, they need to scroll up to the top of the page, and ask themselves "What do I do next?" Don't make your web visitors guess. Don't make them think. Give them very clear directions: Provide a "call-to-action" at the bottom of every single page on your site. Tell them where to go by providing a link to the next page on your site. Put something like the following on the bottom of the "Who We Work With Page"…. "Now that you know the types of clients we work with, the situations we help resolve, click here to learn more about How We Work ." |
For more information on how to increase interest from website prospects, contact Krista at (250) 868-2287 or krista@lynkswebservices.com
S p e c i a lDid you know besides complete web services, we also offer graphic design services? We design business cards, brochures, posters, etc. Contact us for more information at (250) 868-2287.
Lynks Web Services – your one-stop-design-shop
“ Do or do not... there is no try.” Yoda – Jedi Master |
Lynks Web Services • Tel: (250) 868-2287 • info@lynkswebservices.com • www.lynkswebservices.com |