Lynks Web Design Services

Resources

OVERVIEW OF A GOOD WEBSITE

MOST IMPORTANT THINGS FOR A WEBSITE:

  • Contain good content – Must have important information that people are searching for.
  • Must be appealing to the eye – Have a clean layout with pleasant and clear graphics.
  • Should have simple navigation – Make it easy for people to find information.
  • Optmize for search engines - Help people find you .

 

TOP TEN WEBSITE MISTAKES:

  1. "Under construction" signs on your site
  2. Visitor counters on pages
  1. Lack of copyright statements
  2. Overuse of technology
  3. Passive verbs
  1. Long sentences
  2. Long pages
  3. Not identifying the benefits of your products or services
  4. Forgetting to ask the visitor to do something
  5. Believing in “build it and they will come"

 

Web Design

 

EFFECTIVE SEARCH ENGINE MARKETING

Search Engine Marketing has 3 primary objectives:

    • Increase sales, customers, orders, leads, traffic
    • Increase cost efficiency
    • Build the Brand

The 7 steps for pay-per-click campaigns include:

  1. Refine Keyword Bids in pay-per-click ads

  2. Target Ideal Positions

  3. Optimize Ad Copy

  4. Select the Right Keywords

  5. Use Specialized Matching Options

  6. Leverage Contextual Campaigns

  7. Monitor Against Click Fraud


Web Design

 

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